/
Brand Registration API Description

Brand Registration API Description

API description

The “Brand Registration” API allows the owner of a phone number to associate a phone number with a human-readable string that is displayed to the callee on their device screen instead of the calling number.

The use of Brand Registration API can optionally be combined with the Verified Caller API to provide a means of verifying the authenticity of individual calls from the caller.

In future iterations, the Brand Registration API is expected to support associating a visual, such as a company logo, with the phone number in addition of a display name.

Image Generation Instructions

Concept

  • Show how the API helps identify the calling party by displaying a name to the called party on their device screen

Main Visual Elements

  • Central Device: A smartphone displaying an incoming call to the called party

  • Display Name: A text that clearly indicates the identity of the calling party, displayed on the central device screen

  • Legitimate Caller: An entity (company/service provider/government organization/NGO) that places a rightful call to the called party

  • Call Scenario: Visual cues to indicate the context of the call placed by the legitimate caller.

  • Security Check: A checkmark indicating the calling party is recognized as legitimate by its display name

  • Flow Arrows: Showing data flow between the device and cloud/server in the telecom network, illustrating real-time name retrieval.

Visual Style & Composition

  • Focus: The smartphone at the center, with the called party observing the display name

  • Icons: Use simple, recognizable icons:

    • A transaction icon to represent the context of the call

    • Shield or lock icon for security.

  • Color Palette: Use trust-inducing colors

  • Background: Keep it clean and minimal to emphasize the main elements.

Labels & Annotations

  • Label the device as "User's Mobile Device".

  • Show the legitimate caller with a label like "Bank" or “Call Center”.

  • Include a note or arrow indicating "Display Name Retrieval".

Use Cases

The Brand Registration API is applicable to institutions in several industries such as government, finance, express delivery, healthcare, education, etc. who have outbound call needs.

  • Healthcare: When a hospital’s call center calls a rehabilitation patient to arrange a follow-up, patient may doubt the calling number and therefore usually refuse the call. By calling this API, the hospital can ensure that their name is displayed to the callee, thereby improving connection rates and significantly improving customer service satisfaction.

Similar use cases are applicable to:

  • Telesales

  • Customer Support

  • NGO Outreach

  • Official Communications by Government Institutions/Authorities

Benefits

Using the Brand Registration API offers several advantages:

  • Improving Effective Connection Rate: For enterprises with outbound call needs, such as those in government, finance, express delivery, healthcare, and education industries, this API enables displaying the real identity of the caller. For example, when a hospital calls rehabilitation patients, the patients are more likely to answer the call, thus significantly improving the effective connection rate.

  • Cost Saving: A higher connection rate means less time and resources wasted on repeated calls. Enterprises can achieve more with less effort, resulting in cost savings in the long run.

  • Enhancing Enterprise Image: When enterprises can present their identity through this API, it gives a positive impression to the called customers. This helps enhance the enterprise’s image and credibility in the market.