DeviceLocation Geofencing Subscriptions API description

API description

Using the “Geofencing Subscriptions” API, users can create subscriptions for pairs “mobile line – geographic area“, enabling them to receive notifications whenever a mobile line enters or exits the predefined area. This feature is ideal for tracking the movement of assets or users, enhancing security through real-time monitoring of high-value goods or individuals, or enabling location-based marketing campaigns.

Use Cases

• Logistics, Industry, Goods delivery and Fleet management: For example, a logistics company can use the Geofencing Subscriptions API to monitor high-value shipments in transit. By setting up geofences around key locations such as warehouses or transport routes, the company receives real-time alerts whenever a shipment enters or exits a designated area. This helps ensure the security and timely delivery of assets, while minimizing the risk of theft or misplacement.

• Personal security: For example, a company providing employee safety services can use the Geofencing Subscriptions API to track the location of field workers in real-time. If an employee enters a restricted or hazardous area, the system can send an alert to supervisors or security teams, ensuring quick responses in case of emergencies and improving overall workplace safety.

• Personalization and Marketing: For example, a retail business leverages the Geofencing Subscriptions API to send personalized offers to customers as they enter a specific shopping area. By triggering notifications based on the customer’s real-time location, the business can deliver location-based promotions, increasing engagement and driving sales while ensuring the accuracy of targeting through reliable, tamper-proof location data.

• Location-Based Marketing: Enabling targeted marketing campaigns by sending notifications to users when they enter specific geographic areas.

• Event Management: Monitoring the movement of attendees at events to ensure they remain within the event premises.

Benefits

• Enhanced User Experience: Users benefit from more secure and personalized services, receiving timely alerts, relevant offers, and location-based notifications that improve convenience and engagement.

• Improved Security and Safety: The real-time location tracking helps ensure the safety of individuals or assets by triggering alerts in case of deviations from expected locations, reducing the risk of theft, misplacement, or hazards.

• Increased Operational Efficiency: Service providers gain the ability to monitor and manage assets, employees, or resources in real time, leading to better decision-making, quicker responses to critical situations, and streamlined operations.

• Accurate, Tamper-Proof Location Data: The use of reliable, MNO-verified location data ensures the accuracy of location-based services, marketing, and security measures, fostering trust and confidence in the services provided.

• Operational efficiency for the API customer (cost savings).